Branding & Graphic Design

Nightlife & Restaurant Guide

Fargo2Night is the ultimate guide to exploring the vibrant tapestry of restaurants and nightlife in the Fargo-Moorhead area, whether you’re craving a delicious meal or an unforgettable night out.

The Challenge

In particular, the goal of Fargo2Night was to provide the following:

  • An easy way to explore a diverse range of restaurants, bars, clubs, and events: Search by location, cuisine, type of venue, and atmosphere to find the perfect fit for your mood and preferences.
  • The ability to discover hidden gems and local favourites: Uncover exciting new places through curated recommendations and user-generated content.
  • A platform that allows customers to stay informed with the latest updates: Find upcoming events, special offers, and exclusive deals on your favourite spots.

 

The Solution​

To tackle the three main goals of the customer, I have proposed and delivered the following solutions:

  • Brand Awareness: Having a free printed magazine with coupons and discounts in every restaurant, pub, and event menu in town for users to take home.
  • Engaging tone: Using an informal and engaging tone to connect with potential users.
  • Branding: Creating a brand that is bright, loud and fun- reflecting both the image of the Fargo-Moorhead area and its young audience.
  • Website: Supporting the complexity of the website through CMS and WordPress, allowing full access for every member to customise their profile, update their info, upload their menu, and add photos and videos to their profile.

Services

  • Branding
  • Graphic Design
  • Logo Design
  • Photography
  • Web Design
  • Web Development

Branding

Visual Identity

To position a brand first, we need to know our target audience’s needs, what they like, what they are looking for, and why they would choose us. We answered these questions by doing market research and following a user-centred design process.

By getting under the skin of our target audience through our research, we could find the answers we were looking for and put together a modern, vibrant visual identity that could set Fargo2Night apart.