To tackle the three main goals of the customer, I have proposed and delivered the following solutions:

• Focus on user experience: Solving user pain points by offering a comprehensive platform for exploring restaurants and nightlife options.
• Benefits for both sides: Emphasising the value proposition for both businesses (profile management and customer reach) and users (information access, reviews, and community features).
• Engaging tone: Using an informal and engaging tone to connect with potential users.
• Branding: Creating a brand that is bright, loud and fun- reflecting both the image of the Fargo-Moorhead area the client wanted to depict and the main demographic of its users
• Website: Supporting the complexity of the website through CMS and WordPress, allowing full access for every member to customise their own profile, update their info, upload their menu, and add photos and videos to their own profile.